Apr 27, 2017

Uber: How not to apply Behavioral Economics Issue 14

• History
  The ancient design of your favourite websites

  From the archives: Google, Amazon, Instagram, Facebook, Adobe, Apple, etc.

• Strategy
  Algorithm-Driven Design

  How AI Is changing Design

• Animation
  How to analyze usability from motion

  The UX in Motion principles explained

• Strategy, Process
  Themes: A Small Change to Product Roadmaps with Large Effects

  Why you should design for themes and not features

• Strategy
  A proven method for showing (and measuring) the value of good UX

  A common sense approach for proving the value of UX

• Conversational UI
  The Difference Between Customization and Personalization

  A distinction is a difference that matters.

• Persuasive Design, Case study
  Uber: How not to apply Behavioral Economics

  Nudges that benefit only one side are unethical.

• Design Patterns
  Modal nonmodal dialogs: When ( when Not) to use them

  Modal dialogs interrupt users and demand an action. They are appropriate when users attention needs to be directed toward important information.

• Conversational UI
  How voice UI will turn SEO on its head

  Voice search has exploded to become a serious contender against traditional, text-based search.