Sep 7, 2017

A/B Testing primer, launch your MVP on time color theory Issue 33

• History
  Can you learn to be creative?

  Is creativity innate or is it a skill that can be acquired?

• Experiments
  Design Is Inherently An Unethical Industry

  What role do designers play in an industry ruled by A/B testing and optimization?

• User Research
  Study: Flat UI attract less attention and cause uncertainty

  In an eyetracking experiment comparing different clickability clues, weak and flat signifiers required more user effort than strong ones.

• User Research
  How to choose a user research method

  Start with understanding the goal.

• Process
  Dont rush design. Trust the process.

  It takes hard to reach your desired outcome.

• Design Principles
  Why color theory is more important than you think

  Recalling color theory keywords: a way to refresh your memories

• Process
  Service Blueprints: Definition

  Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.