Nov 9, 2017

The moment of truth and making up metaphors Issue 42

• User Research
  We often forget about the brand when evaluate the User Experience

  A study into whether a brand influences the quality of a search engine

• User Research
  UX Mapping Methods Compared: A Cheat Sheet

  This comparison of UX mapping methods from will get you up to speed in no time

• Process
  Tests Go First.

  Usability Testing in Design

• Process
  Why you should start using Feature Flags

  How product managers at top companies control releases and accelerate the product lifecycle

• User Research
  Storyboarding in UX Design

  A storyboard in UX is a tool to visually predict and explore a users experience with a product. Here's how to do it.

• User Research
  Journey Mapping: What, How and When to use Journey Maps

  A journey map tells a story and makes your customers experience visible.

• Process
  Pens, Process, Product A guide to UX Sketching

  A fantastic article on visual thinking and communication with the help of pens

• Experiments
  When to JUST SAY NO to an A/B test

  From Power Calculations to P-Values: A/B Testing at Stack Overflow

• Persuasive Design, Design Principles
  Making up metaphors

  How metaphors can make or break your designs - and how to make them

• Persuasive Design
  The Moment of Truth

  Learn how to build desirable relationships with Users and Customers

• Design Patterns
  Ten Extras for Great API Documentation An A List Apart Article

  Great documentation builds trust, differentiates you from your competition, and provides marketing value.