Aug 9, 2018

The Digital Psychology library Issue 71

• Persuasive Design
  How Amazon uses Dark Patterns

  Even Amazon uses them

• Persuasive Design
  Is there a bright side to dark patterns?

  Learn how to use dark patterns to fix the users incorrect mental model

• Process
  Is Agile the Enemy (of Good Design)?

  Good waterfall beats abused Agile any day.

• User Research
  A Model for Conducting UX Workshops and Exercises

  Always separate (don't overlap) into explain, execute, and examine.

• User Research
  Research Finds a Way

  A step-by-step guide to improving app navigation through UX research

• Persuasive Design, Design Patterns
  How to Use Smart Defaults to Reduce Cognitive Load

  Defaults promote cognitive ease they can help remove friction from the process of completing tasks by taking the burden of choice off the user.

• Persuasive Design
  Digital Psychology library

  A free library of psychological principles and examples for inspiration to enhance the customer experience and connect with your users.

• Persuasive Design
  How to get users hooked on your interfaces

  Ways to evoke emotion through microinteractions

• User Research, Experiments
  Designing Successful A/B Tests

  A great introduction into the methodology of conducting effective A/B tests.

• User Research
  Use behavioural archetypes instead of personas

  The term behavioural archetypes feels more accurate as it relates to a typical example of customer behaviours which is characteristic for a group subset of the audience, whereas the term persona stands for a representation of an individual person which carries a lot of subjectivity.