Oct 18, 2018

Why the greatest products do only one thing Issue 77

• Experiments, Persuasive Design
  Cutting the fat from Product Design

  The faster you release, the faster you can get the product out to customers

• Conversational UI
  Designing the Invisible voice based design

  Your one stop guide to designing for voice based interfaces.

• User Research
  How to storyboard experiences

  ...and get your organization hyper-focused on the customer.

• User Research
  User Interviews: How, When, and Why to Conduct Them

  Use interviews to learn about users perceptions of your design, not about its usability.

• Persuasive Design, Case study
  MailChimp Email Marketing Teardown

  Mailchimp's onboarding email sequence is 11 emails long!

• Persuasive Design, Design Principles
  Why Greatest Products Do Only One Thing

  And why one feature is better than two or three.

• Persuasive Design
  Boost Your UX Pleasantness

  How the word Pleasantness relates to UI, psychology, human perceptions, emotions, serotonin, and more.

• Persuasive Design
  The Psychology of Design

  As designers, we can leverage psychology to build more intuitive, human-centered products and experiences.

• Persuasive Design
  Design Psychology: 10 Essential Experimental Principles

  Von Restorff effect, Dual-coding theory, Serial position effect, Centre-stage effect, Law of Pragnanz, Principle of closure, Figure-ground principle, Principle of proximity, Principle of similarity, and The principle of common region.