Apr 30, 2020

Using evidence and instinct in design Issue 115

• Using evidence and instinct in design

  Data is just evidence. You don’t need to prove the benefit of every design decision you take.

• Persuasive Design
  Design effective rewards structures in web design

  Use rewards to encourage users to continue behavior, that you want them doing.

• Persuasive Design
  Can we forget about gamification once and for all?

  What exactly is gamification?

• Persuasive Design, Case study
  How Apple uses Fitts' law to create usable products

  It is faster to hit larger targets closer to you than smaller targets further away from you.

• Persuasive Design, User Research
  UX Metrics: Why not measure aesthetics?

  Extending proven user experience measures to account for aesthetic usability effect.