Feb 6, 2024

The HOW of Product Psychology Issue 183

• Persuasive Design
  Framing Reward is as Important as Reward Itself

  On Loyalty and rewards programs and how to effectively frame rewards that further motivate users to use your product.

• Tools, User Research
  4 Ways to Use Customer Journey Maps Successfully

  Customer journey maps are a great way to understand users' problems, assess what you're doing well (or not), figure out where to focus and what to track and more.

• Experiments
  Lessons learned from running 127.000 experiments

  This report packed with data from 127k experiments — reveals insights, techniques, and examples for turning practitioners into champions.

• Tools, Persuasive Design
  Behavioral Journey Assessments

  A short guide on how to design behavioral journey maps for your target group as a first step towards behavioral change interventions.

• Persuasive Design, Design Patterns
  Why Extended Wait Times Can Benefit the Consumer Experience

  Imagine hurriedly entering the supermarket with a shopping list in hand, determined to exit swiftly. You scan the cash registers, seeking the shortest queue. However, just as you think you've made the fastest choice, you realize the wait time is longer than expected. Frustrating. Or is it?

• User Research
  Product in Practice: Making Customer Interviewing a Habit in an Early-Stage Startup

  Conducting frequent user interviews with a focus on specific outcomes helped us identify and focus on use cases that were aligned with our goal of profitability.