Dec 6, 2024

Planning research with generative AI Issue 233

• Tools, User Research
  Job stories are great, but personas aren't dead

  The biggest and most pertinent problem with Personas is this: Personas are imaginary customers defined by attributes that dont acknowledge causality.

• User Research
  Why Qualitative Market Research Belongs in Your Startup Toolkit and How to Wield it Effectively

  Qualitative market research is the catalyst for creativity that not enough startups are taking advantage of.

• User Research
  Identifying Customer's Top Tasks

  Study: The more important the task was to the citizen, the less was being published on it, the less important it was to the citizen, the more that was being published on it.

• User Research, Artificial intelligence
  No, AI user research is not better than nothingits much worse

  Synthetic insights are not research. They are the fastest path to destroy the margins on your product.

• User Research, Artificial intelligence
  Planning Research with Generative AI

  With the proper context, prompts, and scrutiny, AI chatbots can be used to create a successful user-research plan.