In his day job as Head of Digital Development at the Danish Broadcasting Corporation (DR), he manages a team of 70+ solidifying the online future for DR by building the web, streaming, and mobile app products. Earlier, he was head of the Interactive division at the lifestyle magazine producer, Bonnier Publications.
Since 2007, he has been running a popular site on UI Patterns. It has led him to explore, learn, and understand the mechanisms behind the user experiences we all take for granted. His online courses are an extension of his website and Persuasive Pattern Cards project.