Paul Boag, leading digital change consultant and web strategist, considers what digital means and the problems that higher education institutions face.
It’s time for us to face an uncomfortable reality — the way we are approaching digital is not working. I am not talking about how our institutions are approaching digital, although there are problems with that. I am talking about how we approach it as digital specialists. We are failing our organisations and feeling frustrated in our jobs.
We see so much potential. But if we continue to follow our present path, will will not fulfil our potential.