Jan 9, 2024

5 Persuasive Design must reads Issue 179

• Persuasive Design
  Navigating purchase behavior & decision-making

  Discover in-depth research on the buyer decision-making process and purchase behavior.

• Persuasive Design
  Social proof in UX: An ancestral habit demoted to dark pattern

  How our decisions are influenced by other people and why that should be a good thing.

• Persuasive Design
  Ten Conditions for Change

  A framework for creating positive behaviors.

• Persuasive Design
  How Uber Leverages Applied Behavioral Science at Scale

  A unique insight into how the UberLabs Behavioral team runs their shop.

• Persuasive Design
  The Three Laws of Human Behavior

  Human behavior is remarkably complicated. And yet, just as Newton's laws of motion distill three fundamental truths about the physical world, the three laws of human behavior describe three fundamental truths of human behavior:

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