Sep 5, 2024

How Walmart hacks your shopping routine Issue 223

• Strategy, User Research
  Your customers are not always right

  Accepting customer requests at face value can lead to naive product decisions. Here's what you should do instead.

• Strategy, Case study
  Case study: Babbel's North Star

  How Babbel reestablished product-market fit by finding a new North Star Metric.

• User Research
  Are you really understanding your users or going through the motions?

  In this article, Meltem Naz Kaso, a UX Research leader, explores how to approach user interactions with the right intentions to create truly user-centric products.

• Process, User Research
  Dual Track: Continuous Discovery & Delivery

  If the output of your Discovery is a Design, then you're doing Waterfall agile, and you're probably a feature team...

• Strategy, User Research
  Metric Overload: When Too Much Data Becomes a Problem

  Struggling with data overload? Learn how to recognize and address metric overload, streamline data processes, and drive meaningful change in your organization.